From idea to post-launch,
one platform.
Validate concepts, scope your game, grade your store page, map competitors, generate a marketing plan, find creators, and grow after launch — all connected to real Steam data.
“67% of indie games on Steam sell fewer than 500 copies. Most developers pick their genre on gut feeling, skip market research, and launch without a real plan. Steamroll gives you the data and tools that publishers keep to themselves.”
Your workspace adapts as your game evolves
Every project has a stage. The tools, tabs, and AI recommendations update at each transition — so you always see what's relevant, not everything at once.
Concept
Validator · Scope Workshop · Competitors
Pre-production
Scope Workshop · Milestones · Competitors
Production
Milestones · Checklist · Decision Log
Pre-launch
Grader · Playbook · Creators · Timeline
Live
Stats · Post-launch Playbook · Intelligence
Post-launch
Growth Playbook · Opportunities · API
Twelve integrated tools. One complete platform.
Every feature connects to your game's data and to each other — not generic advice, but specific actions grounded in how actual games perform on Steam.
Game Idea Validator
Describe a concept in plain language and get an AI-powered market validation report — viability score, tag analysis, comparable games, and real market risks. Before you write a line of code.
Scope & Positioning Workshop
Pressure-test your concept against real market data. Define your hook, map market expectations vs. your differentiators, and generate a market fit score (0–100) grounded in competitor data.
Steam Page Grader
Score your store page across six dimensions — capsule, screenshots, trailer, description, tags, and pricing — benchmarked against top games in your genre. Get specific, data-backed fixes.
Project Workspace
A full project hub for each game, from concept to post-launch. Stage-aware tabs adapt as your project advances: checklist, timeline, comparables, release window analysis, and live stats.
Milestone System
Structured milestone phases with a swimlane timeline view, AI-suggested tasks, and date cascading when your launch date shifts. Flags conflicts with congested release windows automatically.
Decision Log
Record key project decisions with reasoning and category. AI features across the platform read your log — the marketing playbook, milestone system, and differentiation report all adapt accordingly.
Competitive Intelligence
Rank your top competitors by threat level, aggregate their negative review themes into a gap analysis, and get an AI-generated differentiation report on exactly where you can win.
Marketing Playbook
AI-generated marketing plan in 30 seconds — timeline, community strategy, content calendar, creator outreach, event strategy, and measurable goals. Tailored to your game, budget, and launch date.
Post-Launch Playbook
Takes over after you ship. Covers launch performance vs. comparables, review response strategy, update roadmap, sale timing, community health cadence, and growth opportunities like console ports.
Creator Discovery
Find YouTube, Twitch, and TikTok creators who cover indie games in your genre. Filter by audience size and engagement. Track your outreach pipeline from pitch to coverage with CRM-style lists.
Market Intelligence
Tag saturation scores, trend velocity, emerging genre alerts, and inflection warnings — updated nightly from Steam and SteamSpy. Know which genres are rising before they peak.
Command Palette
Global Cmd+K palette for keyboard-first navigation. Jump to any project, tool, or action from anywhere in the platform. Fuzzy search, recent history, and results in under 50ms.
Built to work together
Each tool feeds the next. Decisions you log shape your playbook. Your competitor gaps inform your differentiators. Your page grade surfaces in your launch checklist.
Validate your concept
Use the Idea Validator and Scope Workshop before writing a line of code.
Build with clarity
Milestones, Decision Log, and Competitive Intelligence keep you aligned.
Launch with a plan
Page Grader, Marketing Playbook, and Creator Discovery work together.
Grow after launch
Post-launch Playbook and live stats guide your next moves.
Real market data, updated nightly
Saturation scores, trend velocity, and genre analytics for every Steam tag. Here's a preview.
Tag Saturation Scores
| Tag | Games | Saturation | Trend |
|---|---|---|---|
| Roguelike Deckbuilder | 847 | 78% | — Stable |
| Cozy Farming Sim | 623 | 65% | ↑ Rising |
| Extraction Shooter | 214 | 41% | ↑ Rising |
| Soulslike | 1,203 | 88% | ↓ Declining |
| Creature Collector | 389 | 34% | ↑ Rising |
“Creature Collector” — Releases Over Time
Monthly new releases on Steam with this tag
Simple, transparent pricing
Start free. Upgrade when you need deeper intelligence and more projects.
Free
- 1 Page Grade per day (score only)
- 1 connected project (read-only)
- Tag saturation & trend analytics
- Top 3 competitors
- Command Palette
Indie
- Unlimited Page Grades + full analysis
- 3 connected projects
- Full project workspace + milestones
- Scope & Positioning Workshop
- 1 Marketing Playbook / month
- Full creator search + 1 outreach list
- Post-launch Playbook (sections 1–3)
- 90-day data history
Studio
- 10 connected projects
- Unlimited Playbooks + export
- Differentiation Reports (AI)
- Creator emails + CSV + unlimited lists
- Full Post-launch Playbook + export
- Decision Log with full AI integration
- 365-day history + REST API
All plans include access to market intelligence, game catalog, tag analytics, and trend detection. Full feature comparison →
Built for solo devs and small studios
Steamroll gives you the market intelligence that publishers keep to themselves — without the agency fees.
“I was about to start a roguelike deckbuilder. The saturation data changed my mind — and saved me a year.”
“The marketing playbook pulled in our competitor data and gave us a real week-by-week plan. We actually shipped it.”
“Finding creators used to take days. With Steamroll I had a pitched list of 30 micro-influencers in an hour.”
Trusted by developers building on Steam
Stop guessing. Launch smarter.
From your first concept to post-launch growth — grade your store page, map competitors, generate a marketing plan, and find creators to cover your game. Free to start, no credit card required.